Visual marketing may seem like the newest fad, but it’s more a progression of how we consume content. Think about the platforms on which you’re engaged and ask yourself: do text-only updates suddenly seem dated? In my view, the answer is yes.
Why visual content is important
As the old saying goes, a picture is worth a thousand words. But there are many reasons to identify and create visual assets for your marketing program:
- As the mobile space becomes an increasingly important marketing channel, creative visual content is a must. Visual content is quick and easy to digest – not to mention create – in the on-the-go mobile space.
- Sourcing visual content gives brands the opportunity to collaborate with fans and followers. In fact, a strategic visual marketing initiative can turn brand evangelists into brand operatives.
- Visuals can tell a story that goes far beyond what can be communicated via text. They let your followers see the behind-the-scenes aspects of your organization and help them feel more connected to your brand.
- The proliferation of smartphones makes creating and sharing visual content beyond easy. Just think, every minute 72 hours of video is uploaded to YouTube and 40 million photos are posted to Instagram every day.
How have you incorporated visual mediums into your marketing program?