Photos and images on Facebook generate 53% more Likes than the average post, while Pinterest (a visual content sharing service) is now the 4th largest traffic driver worldwide. Internet users are 44% more likely to engage with brands if they post pictures than any other media. (Source: ROI Research). In August 2012, Instagram (7,302,000) surpassed Twitter (6,868,000) for daily active mobile users, an 8.5-fold increase in 6 months. (Source: comScore).
What does this mean for you? Well, if you're in the business of MMA as a fighter, agent, management company, fight promotion or the like, you will need to devote significant focus to your visual marketing content if you're going to earn any of your target audience's valuable mindshare. The "Tell to Show" movement has dictated that we must show online audiences what we once simply told them (in the days when blogging was the chief means of spreading your message on the web).
This presents a massive opportunity for businesses who can leverage the power of visual marketing. If we can learn how to properly and effectively use images, photos, video, and other visual media in our online marketing, then we have a far greater chance of reaching more people with our message. This provides the opportunity for more exposure as visuals drive traffic to our websites, products and services.
If you're not getting visual, chances are you're not being seen the way you'd like to be seen.
In light of this information, below are some outstanding infographics from Socially Sorted that will help to drive the point home.