Creating a custom graphic for every webinar and event that we promote on social channels increases the EdgeRank of our posts on Facebook because our followers tend to engage with images over text only posts. We have seen a huge uptick in registration by using this tactic, particularly in a promoted post. Take a look at a visual image we used on Facebook for our Keynote at Marketo Summit.
- Extends conversations and builds buzz
- Enables better understanding of key takeaways
- Get attendees to look up from their personal devices