90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Better make sure your marketing in-line with human behavior!
Nowhere is the power of images in marketing more evident than social media. The most recent trend is the dominance of visual content. Facebook has turned its walls into timelines. Instagram became so popular that Facebook bought it for one billion buckaroos. And Pinterest--the online photo scrapbooking site-- is now the number three most visited social network in the country.
If you aren't prepared for the visual content revolution, you may be left in the dust.
- from Hubspot's e-book, "55 Brands Rocking Social Media with Visual Content"
Being the first thing visitors to your Facebook timeline see, your cover image makes your virtual first impression on your behalf. There is no shortage of angles to play when deciding what to feature in this space, so here are some tips and suggestions, although the salient point it to BE CREATIVE and have fun with it:
• Use it to announce an event or product launch.
• Use a theme (seasonal, holiday, etc.)
• Feature a product image. Even better, an image showing what the product can do in the real world.
• Use it to show appreciation for your fans. Perhaps feature one or many of them.
• Have your Profile Photo blend perfectly into your Cover Image (a neat-looking visual element).
Your Facebook photo albums should be nicely categorized, with photos added to the appropriate album (not simply thousands of uploads going straight to your timeline). You can:
• Upload photos of your products in creative ways. (Feature customers using your products, etc.)
• Educate your audience with photos that feature relevant information, stats, etc.
Your Twitter page background gives you a valuable opportunity to present information to page visitors.
A single photo set to "tile" looks unprofessional and shows a bit of a lack of interest in your online presence. You can use your background image to:
• List key features of your products or services.
• Show how your products or services work or improve something.
• Prompt visitors to DO something.
• Highlight an event or your latest product release.
A newer addition to the Twitter visual landscape, you are now permitted to upload a "header" image that will appear at the top of your feed. We suggest either using a darkened image or utilizing a dark gradient toward the bottom of the image. Twitter uses white text for your profile description and lighter backgrounds tend to obscure the text.
Now the third most-visited social network, Pinterest gives you the opportunity to post images with each one linking back to your website, other social media pages, etc. It makes sense to establish some kind of presence on Pinterest whether or not you believe your business belongs there.
• Create multiple Boards with images that relate to your brand.
• Categorize your Boards as you would your website.
• Each Board should contain relevant visual content.
• In your description, keep it simple by describing your brand in only a few words.
• Re-pin content related to your own products/services in order to help promote your own.
• Ensure that your photos include links back to your website.
• Have some Boards that are just fun. This will help to capture attention of users beyond your tight target audience.
• Show off your logo in new and appealing ways.
• Feature your products in as many ways as you can. Instagram is made for showing off.
• Feature yourself and show the people behind the scenes of your company. Humanize.
So, these are all tips to help you create compelling visuals in your social media marketing, and there are tons more like them if you do a little research. There is always something to work on and always something that you think you need to make better, but the key is to produce visual content on a regular basis, paying close attention to the results and tailoring future content accordingly.
If you need help at any stage in your journey to visual nirvana, we're always here to help - just Contact Us.