Here is a brief profile of some of the fighters who leverage Twitter well for marketing with interesting content:
When Chael P. Sonnen speaks, people listen...or at least that's some variation of what he says in his book "The Voice of Reason." Chael doesn't tweet as often as many MMA fighters (or often at all), but when he does, he makes them count. When he makes his appearances, he's usually verbally jabbing at another fighter or bestowing his own idea of wisdom on his more than 244,000 followers.
Chael is a tremendous self-promoter, which makes him a great MMA marketer.
Uncle Creepy is a fan favorite in the world of MMA Twitter. One of the more interesting figures in the sport, Ian (and his fabulously-dignified mustache) doesn't hold much back in the social network. He's an interesting and eccentric character, and we all get to enjoy it if we follow along.
"The Outlaw" is an individual who pays special attention to his Twitter followers. He's an equal opportunity tweeter, giving as much attention to the followers sending him negative mentions as he does the ones who support him (his "Outlaw Army"). He has more than 162,000 followers at this time, but if you send him a message, the chances are more likely than with most that he will respond.
Daron is relatively new to MMA, having only begun fighting professionally in late 2009. He's fought consistently since that time and essentially gone "all in" on his MMA endeavor. He has apparently also applied this plan of attack to Twitter. Calling himself an "amateur zombie hunter," he has grown a loyal following in a very short time. Following him will allow you to join the Cruickshank Zombie Apocalypse Team, purchase custom T-Shirts and enjoy a steady stream of amusing and funny tweets.
Let us know which fighters you enjoy following on Twitter and why you think they can be called good self-marketers. We would love to hear from you!