Below are the UFC 154 fight banners we've designed for Johny Hendricks, Tom Lawlor and Azamat Gashimov in conjunction with their management. It was our pleasure to work with them and we wish the fighters all the best on November 17th at the Bell Centre in Montreal!
MMA event posters live on long after the fight nights have ended. They're found in the homes of MMA fans, in gyms, autographed in the collections of MMA memorabilia collectors, etc. A memorable design can make all the difference in terms of how collectible the poster becomes and how sought after it will be.
UFC event poster design has come a long way in recent years. Moving away from the cookie-cutter-like designs of the early to mid 2000's, some recent posters are proving to be well-conceptualized and uniquely designed. Here are some of our favorites: (click to enlarge)
Tastes obviously vary amongst individuals, but posters like the ones pictured above tend to be the ones MMA collectors clamor for in order to see them hanging on their wall somewhere.
Here are some of our favorites from the mid-recent UFC era:
Your website is equivalent to your home online. Putting web design into perspective for a fighter website is fairly straight-forward. Visitors to your site are likely to be (first and foremost) MMA fans, along with potential sponsors, business partners and service providers. You will want to give these visitors the options and tools they need to connect with you, whether they are visiting to learn about you or to reach you with a specific message or business offer.
We researched various fighter sites for this article, focusing specifically on marketing aspects of website design, and provide our findings below.
BJ PENN | Score: 87
Not your typical fighter website, BJ's site is setup in forum community style. This is a place where MMA fans can congregate to find MMA news, engage in discussions, share photos, opinions and more. These types of websites provide the best user experience, giving visitors plenty of reasons to spend time on the site. BJ and his developers aim to make the site more of an MMA social network than a standard fighter website. There is no means of contacting BJ on this site, but again, that is not the intent of this particular online portal.
A similar website is SHANE CARWIN's | Score: 84
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