Your brand is not your logo. It is the identity of your organization.
Branding is the coherent outward expression projected by an organization. A corporate brand is a product of an organization's corporate strategy, mission, image, and activities. Brands distinguish organizations from their competitors, orient the organization in the minds of customers, and create a perception of what an organization stands for.
When building a brand identity, it is essential to:
• Make it easy to remember
• Make it easy to promote
• Make it easy to see your value
This includes the careful crafting of the following:
Mission: The organization's reason for existing.
Vision: What the organization aims to become.
Values: What the organization believes in and how it will behave.
Brand Essence: The timeless qualities of the brand. It's heart and soul.
Brand Promise: The things the brand promises its audiences that are important to that audiences and unique to the brand.
Brand Personality: Describing the brand as if it were a person.
Brand Archetype: The pattern or model that underlies the brand; its motivations and behaviors.
Businesses and organizations that focus on strengthening brand identity tend to outpace those that do not. Full-flavor brands that influence culture will obviously sell more. Beyond the "look" of your brand, there must be continual attention on engagement, the use of new technology to deliver convenience and customization, and innovation (among many other elements). Your brand must be cared for and nurtured, kept fresh, dynamic, relevant, and at top of mind while retaining its unmistakable identity. This balancing act is the challenge, but also the opportunity, presented to a brand. What counts is how your brand comes across to your customers.
Designing and printing banners for MMA fighters is a relatively small, yet important business. Management companies put great time and effort into securing sponsors for their fighters, guaranteeing that those sponsors will be properly represented by their fighters, especially when fight time comes around.
Casual MMA fans are not likely to watch pre-fight interviews or event weigh-ins, so the focus in terms of fulfilling sponsorship obligations is on the fight; that is to say on fight gear and fight banners at the event. What we see a lot of is fight banners that look like they're designed by someone at the fighter's gym (or whoever is willing to do it for free) and brought to the cheapest printer their manager can find - almost as an afterthought, done because it is a business requirement. We feel, however, that there should be more to it than this.
Fans see fight banners for maybe 30 seconds at the event, but these banners end up hanging in MMA gyms for years after the events, or they're signed and purchased by collectors or given to sponsors as a token of appreciation for their support. The point is that they should be considered by the fighter's management as an aspect of a fighter's image of professionalism. This, unfortunately, is not the norm. We see plenty of main events where both fighters display banners that are flat-out bad, while it is something that can be easily avoided with just a little bit of care. Designing a well-prioritized fight banner that strikes a balance between aesthetics and sponsor placement is a challenge we very much enjoy taking on.
The sport of mixed martial arts has come a very long way in terms of being viewed as a legitimate sport over the past 2 decades. The level of attention on the sport has increased right along with the level of business interest in it. Countless local fighting organizations have appeared over time, following the general formula laid out by larger organizations that have received acclaim for their efforts. Time for the hard (but very apparent) truth: What has not quite grown in congruence with the popularity of the sport is the level of professionalism of MMA business hopefuls.
Companies, by and large, still plow forward with misguided online marketing and social media marketing strategies while neglecting to recognize and institute methods that always have and always will work in marketing.
One of those key marketing methods is the creation of effective and engaging visual content; the type of content that is most commonly shared on today's social media networks. By this we do not mean throwing an uncropped photo of a ring card girl up on your Facebook timeline in order to garner some Likes. We mean the acknowledgement being made that a distinguishable look and level of branding is necessary in order to be taken seriously and make any legitimate headway in the burgeoning business of MMA.
Here are some ways you will benefit by using engaging visual content created by actual graphic designers in your online marketing efforts:
Here is the final design for the XFC 24 event poster with the new main event between Scott Holtzman and John Mahlow. Please let us know what you think.
We appreciate all feedback!
The XFC - Xtreme Fighting Championships set their sites on June 14th, 2013 in Tampa, FL for another action packed televised professional MMA Event! Several of the top local and national superstars show the fans and the XFC all they’ve got in undercard battles you won’t want to miss.
Tickets on sale now (Click Here
) | Doors open at 6:30pm, Fights start at 7:00pm, LIVE on AXStv at 9pm.FIGHT CARDMAIN EVENT – LIGHTWEIGHT CHAMPIONSHIPJohn Mahlow
vs Scott HoltzmanCo-Main EventRickey Rainey
vs Reggie PenaKevin Forant
vs Eric Reynolds
Dave Courchaine vs Luis Santos
Kelly Warren vs Cortney CaseyJason Hicks
vs Shah BobonisUndercard
Chad Livingston vs John Cofer (TV Swingbout)
Nick Smith vs Ladarious Jackson
Robert Gonzalez vs Gabe Maldonado
Jason Gladey vs Gilbert Burgos
Billy Quarantillo vs Theo Idleburg
Original poster design prior to the main event change
Every single company, from the small business owner in his street-side stall to the largest multi-national conglomerate, takes plenty of pain to create a brand they believe in. This brand becomes the reason for their existence and also the reason why they spend sleepless nights thinking about ways to make it better. When you spare no expense to make your product/service as customer-oriented as possible, then why shy away from using quality design?
The fact is, good design can mean the difference between a flourishing business and a shut-up shop. Here’s ten reasons why you need to pay attention to the effort and quality going into your designs!
When people think about graphic design, they normally think about a desktop program that allows them to create images and publish them on their website, business cards, invitations, or in a variety of other places. However, this is not true graphic design, and in fact – in order to produce professional graphic designs, this requires the skill of a graphic artist. The process is much different than using some type of desktop application because it requires a graphic designer that can create a unique experience when it comes to color, print, typography and the overall visual experience. Here you will discover the importance of graphic design, and how you can benefit when it comes to hiring this type of service. Why Graphic Design
Creating a visual impact when it comes to advertisement or designing a website will require the skill of someone that understands how to put colors and images together that are not only eye-catching, but pleasing as well. This will not only be important from the standpoint of the visitor or person that is looking at a design or image that has been displayed on your behalf, but this is also important for you as a business owner because this is a critical element when it comes to the unique marketing aspects of your business.
The reason for this is – the designs, graphics, and colors you display, over time, will become associated with you or your business. In this respect, it will be important to choose a graphic designer that can establish designs that will convey the message you’re trying to get across to your potential audience. So, as you can see, graphic design plays a huge part when it comes to you, your business, or your marketing strategies. With that being said, this leads to the next point that will be just as important, and that is choosing a graphic designer and Successfully Working with your Graphic Designer.
Choosing a Graphic Designer
There are a wide variety of graphic designers available for those trying to get some graphics completed for a specific project or website design. However, it will be important to realize that every type of graphic designer will not be the same. You will discover that there are some that will specialize in certain types of design while others will work in specific areas that have to do with graphics. For instance, when looking for a graphic designer you’ll need to consider website design, company logo, photographic images, business cards, flyers, brochures, product packaging, and even your business stationary.
All of the items listed above will need to be considered, and it will be up to you to choose a graphic artist that will be able to handle the specific areas where you have important requirements. So, with the information provided above you can see why it’s important to choose a graphic designer that has superior knowledge in any specific area. Now, these are only a few areas where the skills and knowledge of a graphic artist will play a huge part; however, you can see that being a graphic designer is much more than using a simple desktop application.
Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers?
Well they should, anyway, because marketers who are embracing visual content are seeing huge returns in terms of, well, more readers, leads, and customers. Oh, also revenue. Not a bad setup.
Whether you're already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that.
19 Fascinating Statistics That Make the Case for Using Visual Content in Your Marketing
Visual content is an important part of creating engagement across social channels. It stands out from all the text promotion companies typically do, helps tell a story, and gives event attendees all the information they need in a short amount of time. Visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy.
Creating a custom graphic for every webinar and event that we promote on social channels increases the EdgeRank of our posts on Facebook because our followers tend to engage with images over text only posts. We have seen a huge uptick in registration by using this tactic, particularly in a promoted post. Take a look at a visual image we used on Facebook for our Keynote at Marketo Summit.
We, as designers and as MMA fans, are always interested in hearing your opinions on all things design-related. Pictured above are the event poster designs put forth by the UFC for UFCs 160, 161 & 162.
Let us know what you think of the poster designs.
I personally feel that these three posters go from best to worst in terms of design. The UFC 160 poster is an excellent fight poster design, while the others look far less inspiring (in my opinion).
Remember the kindergarten exercise, show and tell?
Well, based on its more mobile-friendly News Feed redesign, it appears Facebook will now be more show
Or, to be more precise, it will be burying the tell
in billions of pictures. The shift to a personal newspaper-style format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. In fact, Facebook CEO Mark Zuckerberg says that 50% of all posts are now pictures
, double the amount from just a year ago.
It’s a shift that makes sense considering our brains are wired to favor pictures over words. A recent HubSpot study
of 1,500 B2B and B2C company Facebook Pages determined that photo posts generate 53% more Likes and 104% more comments than average posts
. In addition, photo posts receive 84% more link clicks than plain text status updates or links with thumbnail pics.
So if it’s true that Facebook is becoming (a bigger version of) Tumblr or Pinterest and text posts are dying, what happens after the funeral? How Will the Social Web Monetize Visual Content?